The lack of safe mobility is a public problem that affects everibody that transits the streets of this country.
Tactical urban intervention made in Félix Cuevas on November 25th, 2018.
Each day, 44 persons lose their lives in road accidents (CONAPRA). It is the first cause of death in children between 5 to 14 years and the second one in young people between 15 to 29 years. Also, there are 860,000 people with some kind of motor disability caused by a road accident.
To sensitize people, in 2013 we created Reacciona por la Vida, which has the mission to impulse public policies for safe mobility. Besides, it makes digital campaigns based in behavioral economy to give prevention messages and form alliances with other organizations and authorities to achieve #ZeroRoadDeadths.