The lack of safe mobility is a public problem that affects all people that moves on the streets in this country.
Tactical urban intervention made in Félix Cuevas on 25th November 2018.
Each day, 44 people lose their lives in road accidents (CONAPRA). It is the first cause of death in children of 5-14 years old and the second in young people of 15-29 years old. Besides, there are 860,000 people with some kind of motor disability caused by a road accident.
To sensitize the population, in 2013 we created Reacciona por la Vida, which mission is to impulse public policies for safe mobility. Besides, it makes digital campaigns based en behavioral economy to spread prevention messages and forms alliances with other organizations and authorities to achieve #CeroRoadDeadths.