Shared Value: the new way of Corporate Social Responsibility

Blog jun mayo En Shared Value: the new way of Corporate Social Responsibility
In AXA Mexico Foundation we conceive Corporate Social Responsibility based on the “Shared value” vision, an approach that goes beyond traditional philanthropy by sharing our strengths as a business with the rest of the society, benefiting everybody.

People in the center

Our differentiating characteristic, and main course of action, is to put the people in the center for the development of our projects. In this manner, we identify public challenges and develop initiatives that seek to improve their conditions and quality of life.
With this methodology, we impulse actions for risk prevention, improve access to quality health services in vulnerable areas and safe mobility for all people.

How we create shared value?

The essence of shared value consists in working together with each player of society -civil organizations, institutions, government and society-, in order to develop projects with long term social impact that strengthen resilience in the communities. Our efforts are focused in different sectors of society, from the construction of resilient infrastructure and risk prevention, to the access of health quality.
An example of this is our initiative to open our data on road incidents with the objective that society, government and civil organizations are able to know the crossings where most accidents occur and design prevention strategies and safer spaces for all.

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